A CURATED CURRICULUM
A CURATED CURRICULUM
A CURATED CURRICULUM
First and only masterclass
in US market access
First and only masterclass
in US market access
First and only masterclass
in US market access
At a glance:
6h+ of video
7 domains
21 classes
15y+ of experience
200+ visuals
6h+ of video
7 domains
21 classes
15y+ of experience
200+ visuals
1y+ in development
At a glance:
6h+ of video
7 domains
21 classes
15y+ of experience
200+ visuals
6h+ of video
7 domains
21 classes
15y+ of experience
200+ visuals
1y+ in development
At a glance:
6h+ of video
7 domains
21 classes
15y+ of experience
200+ visuals
6h+ of video
7 domains
21 classes
15y+ of experience
200+ visuals
1y+ in development
1 • executive summary
Rapid overview: Gain a broad understanding of key concepts to prepare you to oversee market access
2 • FOUNDATIONS
Key Stakeholders: Identify and understand the pragmatic and economic relationships among various groups
3 • payer coverage
Insurance Landscape: Learn about different types of insurance, including Medicare, Medicaid, and commercial
4 • payer POLICY
Utilization Management: Evaluate potential UM approaches by PBDMs and their impact on brand strategy
5 • REIMBURSEMENT
Stakeholder Economics: Analyze the script-level P&L of stakeholders, including PBMs and pharmacies
6 • PRICING
Core Concepts: Delve into value-based pricing (VBP) and price-volume trade-offs
7 • CONTRACTING
Strategies: Understand various contracting offers and their role in payer agreements
8 • PBDM ENGAGEMENT
Effective Communication: Explore the language and priorities of PBDMs, boost engagement and influence
1 • executive summary
Rapid overview: Gain a broad understanding of key concepts to prepare you to oversee market access
2 • FOUNDATIONS
Key Stakeholders: Identify and understand the pragmatic and economic relationships among various groups
3 • payer coverage
Insurance Landscape: Learn about different types of insurance, including Medicare, Medicaid, and commercial
4 • payer POLICY
Utilization Management: Evaluate potential UM approaches by PBDMs and their impact on brand strategy
5 • REIMBURSEMENT
Stakeholder Economics: Analyze the script-level P&L of stakeholders, including PBMs and pharmacies
6 • PRICING
Core Concepts: Delve into value-based pricing (VBP) and price-volume trade-offs
7 • CONTRACTING
Strategies: Understand various contracting offers and their role in payer agreements
8 • PBDM ENGAGEMENT
Effective Communication: Explore the language and priorities of PBDMs, boost engagement and influence
1 • executive summary
Rapid overview: Gain a broad understanding of key concepts to prepare you to oversee market access
2 • FOUNDATIONS
Key Stakeholders: Identify and understand the pragmatic and economic relationships among various groups
3 • payer coverage
Insurance Landscape: Learn about different types of insurance, including Medicare, Medicaid, and commercial
4 • payer POLICY
Utilization Management: Evaluate potential UM approaches by PBDMs and their impact on brand strategy
5 • REIMBURSEMENT
Stakeholder Economics: Analyze the script-level P&L of stakeholders, including PBMs and pharmacies
6 • PRICING
Core Concepts: Delve into value-based pricing (VBP) and price-volume trade-offs
7 • CONTRACTING
Strategies: Understand various contracting offers and their role in payer agreements
8 • PBDM ENGAGEMENT
Effective Communication: Explore the language and priorities of PBDMs, boost engagement and influence
Engaging and flexible learning
INTERACTIVE ELEMENTS
Quizzes, case studies, and real-world scenarios to test your knowledge
ADDITIONAL RESOURCES
Comprehensive research papers, articles, and supplementary materials
LEVELS TO SUIT YOUR GOALS
Three levels of courses aligned to your professional needs and goals
Program levels
EXECUTIVE PROGRAM
+
Length
137 minutes (2.3 hours)
Content access
1 year
1-on-1 time
-
Knowledge check
-
market access partner
++
Length
243 minutes (4.0 hours)
Content access
1 year
1-on-1 time
30 minutes
Knowledge check
7 quizzes
market access leader
+++
Length
415 minutes (6.9 hours)
Content access
Lifetime
1-on-1 time
90 minutes
Knowledge check
Quizzes + certification exam
Basic Tools
Executive Program
Market Access Partner
Market Access Leader
Foundations
1.1 Pop management theory
1.2 Key stakeholders
1.3 Stakeholder economics
E. Executive summary
E. Summary of PBDMs
Payer coverage
2.1 Landscape
2.2 Coverage strategy
Payer policy
3.1 Utilization Management (UM)
3.2 UM strategic considerations
Reimbursement
4.1 Claims processing
4.2 Coding
4.3 Special situations
Pricing
5.1 Pricing theory
5.2 Quantitative pricing
5.3 Price communication
5.4 Pricing research
Contracting
6.1 Contract theory
6.2 Contract research
6.3 Contract strategy
PBDM Engagement
7.1 PBDM engagement
7.2 PBDM sales
7.3 PBDM marketing
Basic Tools
Executive
Program
Market
Access Partner
Market
Access Leader
Foundations
1.1 Pop management theory
1.2 Key stakeholders
1.3 Stakeholder economics
E. Executive summary
E. Summary of PBDMs
Payer coverage
2.1 Landscape
2.2 Coverage strategy
Payer policy
3.1 Utilization Management (UM)
3.2 UM strategic considerations
Reimbursement
4.1 Claims processing
4.2 Coding
4.3 Special situations
Pricing
5.1 Pricing theory
5.2 Quantitative pricing
5.3 Price communication
5.4 Pricing research
Contracting
6.1 Contract theory
6.2 Contract research
6.3 Contract strategy
PBDM Engagement
7.1 PBDM engagement
7.2 PBDM sales
7.3 PBDM marketing
Executive Program
Market Access Partner
Market Access Leader
Foundations
1.1 Pop management theory
1.2 Key stakeholders
1.3 Stakeholder economics
E. Executive summary
E. Summary of PBDMs
Payer coverage
2.1 Landscape
2.2 Coverage strategy
Payer policy
3.1 Utilization Management (UM)
3.2 UM strategic considerations
Reimbursement
4.1 Claims processing
4.2 Coding
4.3 Special situations
Pricing
5.1 Pricing theory
5.2 Quantitative pricing
5.3 Price communication
5.4 Pricing research
Contracting
6.1 Contract theory
6.2 Contract research
6.3 Contract strategy
PBDM Engagement